Buying signals for B2B teams across EMEA
Weekly market intelligence for what you sell. Every Monday in your inbox.
Uncover the companies with real buying potential, who to contact and what to lead with.
So your team knows which accounts are worth their time.
Monday Brief · Week 43Example
Fintech scale-up · Amsterdam
New VP Sales, four sales roles posted
Logistics group · Bavaria
First security officer role, reading your NIS2 guide
SaaS company · London
Paris office opened, first French sales hire
Most companies in your market aren't buying right now. Only about 1 in 20 is. This is why your cold outreach and email campaigns land in the abyss. You don't need more contacts. You need to know which ones have real buying potential.
Source: Ehrenberg-Bass Institute for the LinkedIn B2B Institute, the 95-5 rule.
Example. All companies are fictional.
How it works
Every week I track your target market: job ads, company registers, news, funding, tenders and your own website.
Signals come from sources I run myself and from data providers I work with. Automated, and reviewed by me before anything reaches you.
Example · Logistics group · Bavaria · ~400 people
Switch signals on and off
Ignored, however loud the signal.
01 · Fit · Example signals
Where it comes from
Fresh signals count more. After about 30 days they fade.
Maybe you already use lemlist, Common Room, Demandbase, G2 or Clay. There's more out there, and the hard part is knowing which signals matter and filtering the noise every week.
€3,000 setup, then €1,900 a month. Tools, contracts and filtering included.
About 4x the cost in year one. How I calculated this
Build it in-house
Demandmate
Week 1
3 free companies, in 3–5 working days.
Week 3
Setup done. First Monday Brief.
13 briefs
before an in-house setup sends its first list.
Time-to-hire in Germany: 70 days (XING 2025).
Fair to say: with thousands of target accounts, several reps and a RevOps team, your own stack pays off. Already paying for 6sense, Clay or Apollo? I can work on top of it.
Fixed scope, fixed price. You get companies to call, not a strategy deck.
free · 3–5 working days
€0
Three companies in your market that show buying signals right now. With why now, who to contact and recommended messaging. No commitment.
Get 3 buying companies freeone-time · 2–3 weeks
€3,000
I find out which signals predict a purchase for what you sell, then set up your weekly brief.
monthly · cancel anytime
from €1,900 / mo
This week's buying companies, checked by me.
Prices excl. VAT. For businesses only.
B2B teams in marketing or sales, selling deals worth €10K or more, anywhere in EMEA. You want fewer, better conversations.
B2B tech marketer in Munich. Years of running demand gen and ABM across EMEA inside a global cloud vendor's marketing team, from signal to sales conversation.
I work alone, with a stack of agents I built myself. You talk to the person who does the work. No account managers, no juniors.
Each brief lists the handful of companies in your market that showed buying signals that week. For every company you see what happened, why it matters right now, who to contact, what to lead with, which channel to use and a date to act by. I check every entry myself before the brief goes out, so you don't get noise.
Send me an email with what you sell and which markets you sell into. Within 3 to 5 working days I send you three companies in your market that show real buying signals right now. They come in the same format as a regular Monday Brief, so you see exactly what you'd get. There's no commitment.
All of EMEA. How much data is available differs a lot from country to country, so the setup weights the signals separately for each market you sell into.
The brief starts with companies, not people. Personal data only comes in when you actually reach out, and one suppression list across all your tools keeps people who don't want to hear from you off every list. Local contact rules are taken into account per country. The setup is built to hold up in a review by your data protection officer, but it isn't legal advice.
Nothing technical. Everything runs on my side. During the setup we go through your product, your markets and the buying signals that make the most sense for you. After that, the brief arrives the way you prefer: as a Google Sheet or CSV, by email, in the Demandmate dashboard or directly in your CRM.
You can. A lean in-house version with one GTM engineer costs around €100k in year one, and €180k+ once you add intent and contact data. Most of that money goes into contracts and the time to filter the noise. Demandmate costs €25,800 in year one, and you only get the companies worth calling. If you already pay for 6sense, Clay or Apollo, I can work on top of them.
Yes. The Monday Brief is billed monthly and you can cancel at any time. There's no annual contract. All prices exclude VAT, and the service is for businesses only.
AI version of me · via ElevenLabs · Privacy
